S02 E04 - The UK reaches a smartphone 'tipping point'
25 November 2011
33 mins 48 secs
About this Episode
The UK has reached a tipping point - 50% of all mobile devices in use are now smartphones and the trend looks set to carry on, expected to reach 70% by 2015.
We discuss the implications of this - for retailers, for consumers and the mobile brands that serve them.Support 361 Podcast