Episode

S02 E04 - The UK reaches a smartphone 'tipping point'

25 November 2011

33 mins 48 secs

Season 2

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About this Episode

The UK has reached a tipping point - 50% of all mobile devices in use are now smartphones and the trend looks set to carry on, expected to reach 70% by 2015.

We discuss the implications of this - for retailers, for consumers and the mobile brands that serve them.

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