S07E06 - The Connected Car


14 July 2014

34 mins 59 secs

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About this Episode

This week the team discuss the impact mobile technology will have on our relationships and use of cars. Special guest Ilicco Elia from (our generous studio hosts) DigitasLBi joins to describe some of the issues and opportunities his team are examining through work with vehicle manufacturers.

Discussions quickly move from in-vehicle entertainment to look at ways vehicle data could usefully be provided to drivers even before they get in a car. Options for personalisation are also considered - if cars can access data about our movement and preferences how could they further adapt to our needs?

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