2017: Year of mobile (first) [S14E03]

29 December 2016

47 mins 38 secs

Season 14

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About this Episode

This week we look forward to 2017 - we think it’s the year of mobile… again (but this time it’s all about ‘mobile first’). We talk about what this really means, how we know, where it’s happening and why consumers’ preference is a far more important factor than the technology. It’s still a bit chilly in Denmark.

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